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Olivia Rodrigo turned her music into Lego collectibles with five sets — the toy company’s first time offering a musician multiple Lego collections at once.
Launched globally on Aug. 1, the Lego collaboration is inspired by the singer’s albums, performances and personal style, and includes five minifigures with two facial expressions. Rodrigo worked closely with Lego’s senior designer, Amy Corbett, on the meticulous details of the bricks, down to her favorite looks, stage moments and Easter eggs related to her tour.
“Seeing the finished collection for the first time in London was such a surreal moment because everything we’d imagined had finally come to life,” Rodrigo tells Billboard exclusively.
She also reflected on how digital the world has become and the importance of taking time away from screens to be creative. So it’s no surprise she’s working on a new product with the toy company, telling us, “We’re already cooking up another fun thing together, can’t wait for people to see!” While you wait, shop her first collection, featuring a purple guitar, concert moon, vinyl, flower bouquet and secret storage set.
Inspired by a memorable moment from her Guts World Tour, this 670-piece set re-creates the giant moon from her concerts with hidden drawers, picture holders and a record player.
“The record player is probably my favorite because I was genuinely shocked that it actually spins like a real one,” the “Logical” singer tells us. “It’s such a cool feat of engineering.”
This 1,228-piece set combines acoustic and electric guitars, opening to reveal stage scenes, backstage details and secret storage compartments.
This 360-piece set turns Rodrigo’s musical career into a brick-built vinyl display, with hidden references spanning all three of her albums.
The 400-piece bouquet features symbolic flowers, a purple bloom made from electric guitars and details inspired by Rodrigo’s Filipino heritage. “One of my favorites is the Botanicals flower bouquet because every flower has its own meaning, and there’s a tiny honeybee hidden in it as a nod to my song,” she tells Billboard.
The 1,085-piece set combines Rodrigo-inspired details, including a red guitar, a red megaphone and a notebook referencing the handwritten lyrics from Sour.
Easter eggs are a major appeal of this five-piece Lego set, with Rodrigo telling us how she worked a dressing room into the design with a cheeseburger inside, as a nod to the tradition of getting Five Guys after almost every show.
When asked if she has gotten around to building any of her sets yet, Rodrigo says, “Not yet! Maybe I’ll bring a few sets on tour and build some up when I have some downtime.” It’s no surprise considering her busy summer. Despite releasing You Seem Pretty Sad for a Girl So in Love in June, Rodrigo is also gearing up for her inaugural Daisy Chain Fields music festival on Aug. 29 in Irvine, California. The festival will feature performances by Rodrigo herself, as well as Chappell Roan, Stevie Nicks, KATSEYE, Mitski, Doechii, Bikini Kill, Garbage and many others.
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