The Premios Juventud celebrations have officially arrived.
The first winners were announced earlier in the day Thursday (Sept. 3) on social media. Among them, Shakira and Burna Boy took home the OMG collaboration award for “Dai Dai,” the official song of the 2026 World Cup, which has topped Billboard’s global charts for weeks.
Additionally, Cazzu won the award for best cumbia song for “Con Otra,” which hit No. 1 on the Billboard Hot 100 Argentina chart, while Carín León and Alejandro Fernández shared the My Favorite Track honor for their hit “Me Está Doliendo,” which reached No. 1 on the Latin Airplay and Regional Mexican Airplay charts.
For the first time, Premios Juventud is taking place in Europe, at the Starlite Auditorium in Marbella, Spain, following previous editions in Miami, Puerto Rico and Panama. Under the theme “Conéctate al Vibe” (“Connect to the Vibe”), this year’s ceremony coincides with the inauguration of the PJ Fest, a weeklong event that included activations for creators and live concerts in Houston, Miami and Los Angeles, before culminating with the live gala in Spain.
Carín León leads the list of nominees with nine nods, followed by Beéle, Kany García and Rauw Alejandro, each with seven nominations. Meanwhile, Marc Anthony and Yandel are among the artists who will be recognized as “Agents of Change,” an award highlighting their social, artistic and cultural impact.
Artists such as Quevedo will make their Premios Juventud debut with a medley of hits including “Columbia,” “Al Golpito” and “La Graciosa” alongside Elvis Crespo. Farruko and Greeicy will also take the stage to perform their EDM hit “Yapaque,” which reached No. 1 on the Latin Airplay chart in July.
The 2026 Premios Juventud — which celebrates the artists and young changemakers making an impact in music, social media and community service — are being broadcast live on Univision, UNIMÁS, Galavisión and ViX.
Below is the full list of winners, which we’ll be updating.
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